Market Research......with practical approaches and individual solutions » Focus points »  Automotive


The roots of IfA are in market research for the automotive industry.

We have been tracking the behavior of motorists for many years:

Different types of clinics are also part of the services we offer for the automotive industry:

  • pricing-clinics
  • static / stationary clinics (also: feature clinics)
  • dynamic / driving clinics

Other topics focused on:

  • aftermarket
  • service, other offers and financing
  • fuels and lubricants

We feel quite at home in this complex market with its various levels of distribution.

This proximity to technology driven industries and services has allowed us to become specialists in these areas.