Pre-Tests are often used especially in advertizing research to verify certain aspects quickly and efficiently - for instance:
Pre-Tests help advertizing agencies to stay focused during the creative process. A development of campaigns that are headed in the wrong direction is prevented. Thus, the use of Pre-Tests can save a lot on money and time.
The actual realization of a Pre-Test depends on the definition of the project at hand. We will be happy to discuss with you the suitable means for your individual needs.