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Pre-Tests

Pre-Tests are often used especially in advertizing research to verify certain aspects quickly and efficiently - for instance:

  • definition of target groups
  • messages relayed by certain visual images
  • messages transferred by statements
  • acceptance of campaigns

Pre-Tests help advertizing agencies to stay focused during the creative process. A development of campaigns that are headed in the wrong direction is prevented. Thus, the use of Pre-Tests can save a lot on money and time.

The actual realization of a Pre-Test depends on the definition of the project at hand. We will be happy to discuss with you the suitable means for your individual needs.