Market Research......with practical approaches and individual solutions » Focus points »  Recent-Buyers-Studies


First hand report by recent buyers on usage and handling allows for valuable insight for further product optimization.

Each purchase or contact is linked to an invitation for an enhanced experience report (e.g. a structured written questionnaire). The fact that a customer purchased the target product usually leads to high degree of goodwill and, thus, high return rate of questionnaires.

Lots of additional steps are possible – depending on the study design: SWOT analysis, input for CRM systems, set-up of an online community…