Market Research......with practical approaches and individual solutions
IfA-Germany.de » Methods »  Quantitative

Quantitative

  • CATI
  • phone-web-phone
  • CAPI
  • POS surveys, surveys at fairs, exhibitions and other events (terminal based, computer aided - if applicable)
  • online research
  • online access panel
  • mystery shopping / mystery calling / mystery letters / mystery e-mails
  • personal (face-to-face)
  • written
  • studio tests
  • car clinics / product clinics
  • in-home-use-tests