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Specializations

Conjoint Analyses
  • full profile conjoints
  • adaptive / interactive conjoint (ACA / ICM)
  • choice based concoints (CBC: full profile / partial profile)
  • adaptive choice based conjoints (ACBC)
  • dual conjoints
  • multistage (multiple links) conjoints
  • online conjoints
Multivariate techniques
  • factor analysis
  • cluster analysis
  • regression analysis
  • multidimensional scaling (MDS)
  • CHAID analysis
Pricing studies
  • Garbor Granger
  • PSM: price sensitivity measurement
  • BPTO: brand price trade off
  • Price Scan (conjoint)